Key Details:

• Direct Hire/Perm
• Location: 100% Onsite in Tustin (candidate must reside within 20-mile radius)
• Must Haves: experience with consumer products, not just online products/materials; strong Magento abilities; strong experience integrating CRM modules for website purposes; understands workflow of ecommerce
• Pay: $100k

Role Overview

The Front-End Developer plays a key role in building and sustaining the digital touchpoints that define the company's online customer experience. This position supports E-Commerce and Marketing goals by creating high-performing, accessible, and visually compelling web experiences that reflect both brand identity and business priorities. The role blends strong technical execution with thoughtful design problem-solving to improve usability, site performance, and conversion across digital channels. Working closely with cross-functional marketing partners, this individual helps deliver consistent, polished digital experiences that contribute to organizational growth and operational effectiveness.

Core Responsibilities

Interface Design & Development

• Create responsive, mobile-first user interface components and page structures for E-Commerce initiatives, including websites, email marketing assets, and social media-related experiences.
• Develop and maintain digital content using modern, scalable front-end technologies such as HTML5, CSS3/SASS, JavaScript/TypeScript, React, or comparable frameworks.
• Implement intuitive user interface elements that improve site navigation, flow, and overall customer engagement.

User Experience & Performance Optimization

• Produce wireframes, interactive prototypes, and user journey flows that adhere to brand guidelines and established UI/UX best practices.
• Execute usability studies, A/B testing, and behavioral data analysis to enhance website effectiveness and conversion performance.
• Partner with internal stakeholders to continuously refine user experience across product detail pages, landing pages, and checkout processes.

Website Operations & Maintenance

• Collaborate with IT and E-Commerce teams to support, enhance, and troubleshoot website functionality, with a particular focus on CRM integrations such as HubSpot.
• Oversee and improve site layouts, product page features, and digital merchandising components.
• Ensure all site changes comply with SEO best practices, accessibility standards, and performance benchmarks.

Cross-Functional Partnership

• Work alongside Creative and Brand teams to bring visual designs, style guidelines, and design systems to life in code.
• Contribute to Marketing initiatives by developing landing pages, promotional site elements, and on-site campaign assets.
• Take part in project planning discussions, technical reviews, and scope definition sessions.

Required Qualifications

• Bachelor's degree or equivalent professional experience.
• 5-7 years of hands-on experience in front-end development, UI/UX implementation, and web design.
• Demonstrated experience integrating CRM functionality-particularly HubSpot-into web environments.
• Proven track record of developing and optimizing E-Commerce platforms (experience with Shopify, Hybris/SAP Commerce, Magento, BigCommerce, or headless solutions is a plus).

Technical Expertise

• Advanced proficiency in HTML5, CSS/SASS, and JavaScript/TypeScript.
• Strong experience with modern front-end frameworks such as React, Vue, or similar technologies.
• Solid understanding of responsive design methodologies and cross-browser compatibility.
• Experience using design and prototyping tools such as Figma, Sketch, Adobe XD, or equivalent platforms.
• Working knowledge of conversion rate optimization strategies, UX testing tools, and analytics solutions (e.g., GA4, Hotjar).
• Familiarity with SEO fundamentals, WCAG accessibility guidelines, and web performance optimization techniques.

Professional Competencies

• Demonstrated ability and curiosity to expand technical and software skill sets.
• Self-directed, with the ability to plan, prioritize, and complete work independently.
• Capable of managing multiple short-term and long-term initiatives concurrently.
• Comfortable working autonomously as well as collaboratively within a team environment.
• Able to manage frequent interruptions while maintaining focus on competing priorities and deadlines.
• Consistently delivers work efficiently without sacrificing accuracy.
• Proactively identifies opportunities to improve existing processes and methodologies.
• Builds and sustains positive, cooperative working relationships, maintaining a professional, approachable demeanor with a strong customer service mindset.

Preferred Experience

• Prior experience connecting websites with CRM platforms, especially HubSpot.
• Hands-on work with CMS platforms such as Storyblok, Contentful, or comparable systems.
• Familiarity with Salsify or other PIM tools, Algolia search, and headless E-Commerce ecosystems.
• Experience integrating front-end applications with backend APIs.
• Background supporting retail, consumer products, or high-volume E-Commerce brands.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.